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Retail sales remain sluggish except during festive periods when demand for clothing, footwear, and jewellery rises, according to Kumar Rajagopalan, CEO of the Retailers Association of India (RAI). While food and premium products are holding steady, middle-class and lower-income spending remains a concern.

Retail sales in India grew by 5% in January 2025, with a similar trend expected for February. “Numbers are yet to come in for February, but from whatever data we have, or from whoever we have spoken to, it doesn’t look like a big change,” said Rajagopalan.

During 2023-24, growth remained around 5%, except in October, November, and December, when festivals and special occasions led to a temporary rise to about 8%. Sales for most retailers have stayed similar to 2023-24, with no significant increase or drop.


Gautam Saraogi, Executive Director and CEO of Go Fashion, shared a similar view on demand trends. Demand has been weak for the past three to four quarters but Go Fashion expects a demand recovery in April-June 2025 quarter (Q1FY26).

In the first nine months of the current financial year, Go Fashion’s revenue grew by 11%, though like-for-like sales remained flat.

Saraogi said the company has maintained low discount levels from the start, as the brand primarily sells core, non-seasonal products. Over 95% of sales come at full price, and the company has remained strict about not offering discounts beyond usual levels.

Go Fashion focuses on volume growth rather than increasing prices. “There are no immediate plans for price hikes, but if raw material costs rise significantly over time and the industry adjusts prices, we may follow, said Saraogi

Go Fashion’s current market capitalisation is ₹3,912.95 crore. The stock is currently trading at ₹723.55 as of 11:35 am on the NSE and has declined 36% over the last year.



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