This collaboration will focus on enhancing digital security for government bodies, corporations, and organisations, addressing the rising threat posed by AI-generated deception, Infibeam Avenues said in a stock exchange filing.
The rapid advancement of deepfake technology has brought with it significant risks to both personal and corporate integrity. These AI-generated media can produce hyper-realistic but entirely false representations of individuals and events, leading to widespread issues such as misinformation, cyberbullying, harassment, financial fraud and identity theft, the company said.
The dangers posed by deepfakes are far-reaching, affecting businesses, government institutions and the general public, it added.
The MoU outlines a joint effort between Infibeam’s AI business unit, Phronetic.AI, and IISc’s Vision and AI Lab (VAL) to develop an anti-deepfake technology tailored for real-time video communication.
“We are committed to staying ahead of malicious actors by developing innovative AI solutions that ensure digital authenticity. This partnership is a crucial step toward enhancing cybersecurity and preventing the misuse of deepfake technology for fraudulent activities,” Vishal Mehta, Chairman and Managing Director of Infibeam Avenues, said.
While deepfake detection tools exist in the market, only a select few are capable of real-time detection.
Infibeam’s Phronetic.AI team has developed an advanced video AI agent capable of detecting deepfakes in real time using a novel interventional technique. This AI agent actively participates in live video conversations, alerting users when the other participant is identified as a deepfake. Infibeam has already filed a patent for its groundbreaking real-time deepfake detection algorithm.
The collaboration will also focus on continuously improving the detection algorithms to keep pace with increasingly sophisticated AI-generated media.
“As Generative AI continues to advance at an unprecedented pace, the rise of deepfakes poses a significant challenge. Addressing this requires ongoing efforts from AI researchers to monitor emerging generative models and develop robust techniques to detect deepfakes effectively,” Prof. Venkatesh Babu, Professor and Chair of the Department of Computational and Data Sciences (CDS) at IISc, said.
The research initiative will also prioritise creating a user-friendly interface that allows non-experts to easily verify the authenticity of live visuals and audio. This detection system is designed to be adaptable across a wide range of sectors, including banking, healthcare, insurance, finance, fintech, HR recruitment, government organizations, law enforcement and personal communications.
Shares of Infibeam Avenues gained over 3% in trade on Monday, March 17. However, it later pared gains and was down 1.34% at ₹17.17 at 11 am.
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