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India’s investment landscape appeals to domestic and NRI investors alike, but it doesn’t come without its own set of challenges. Investors need to brace for market swings, currency fluctuations and global economic shifts. Investor sentiment has taken a hit during the recent phase of correction in the Indian market. As a result, many of them try to time the market. But it is hardly easy to time a market that moves in unpredictable cycles and makes short-term bets a risky proposition.
Many investors try to chase peaks and avoid dips, only to end up making costly mistakes. A smarter strategy is Rupee Cost Averaging (RCA), allowing investors to capitalise on market volatility without getting caught up in short-term noise. Instead of worrying about the right time to invest, RCA ensures NRIs stay invested, absorb market shocks and accumulate wealth steadily over time.
Understanding RCA
RCA is a disciplined investment strategy where a fixed sum is invested periodically regardless of market conditions. This means that when market prices are low, more units are purchased, and when prices rise, fewer units are bought. Over time, this strategy evens out the average investment a unit and shields investors from short-term fluctuations.
Consider an NRI investing ₹25,000 a month in an equity mutual fund via a Systematic Investment Plan (SIP). If the Net Asset Value (NAV) is ₹100, you purchase 250 units. If the NAV drops to ₹80, you buy 312 units. If the NAV rises to ₹120, you purchase 208 units.
Instead of trying to outguessing the market or thinking about when to invest, this approach allows NRIs accumulate wealth steadily while reducing risk.
For NRIs
Mitigating market volatility
Market movements are unpredictable and for NRIs who are not closely tracking Indian markets daily, staying updated on every fluctuation is impractical. RCA ensures investments continue uninterrupted, eliminating the need to make impulsive decisions during downturns. By sticking to a pre-set investment plan, they can benefit from market corrections.
Managing currency risks
NRIs also face an additional layer of uncertainty from foreign exchange fluctuations. When transferring money from abroad, the rupee’s value against the investor’s home currency can impact real cost of investments. RCA smoothens out this risk by spreading transactions over time, reducing exposure to unfavorable exchange rate movements.
India’s long-term growth
India is one of the fastest-growing major economies. NRIs investing systematically can benefit from this long-term growth without worrying on short-term economic slowdown. Mutual funds, ULIPs or other investment vehicles, RCA secures participation in India’s economic progress with minimal stress.
Financial goals with discipline
Many NRIs invest in India with long-term objectives in mind. It could be retirement planning, building a real estate portfolio or securing a child’s future education. RCA aligns with these goals by instilling discipline and preventing emotional investing. Instead of guessing market movements, NRIs can focus on steady capital accumulation and the power of compounding.
At its core, RCA is about maintaining a steady investment approach even when markets fluctuate. It prevents the classic investor mistake of panic selling in downturns or over-investing in market peaks. During a market correction, investors following RCA automatically buy more units at a lower cost, which positions them for stronger future gains when the market recovers.
As India’s markets continue to evolve, those who stay invested with a long-term vision are likely to see the best results.
RCA provides NRIs with the right balance of risk management and wealth creation.
(The writer is chief business officer, life insurance, Policybazaar.com)
Published – April 14, 2025 05:25 am IST
