Britannia Industries has announced the launch of the pilot leveraging Google Astra’s capabilities to enhance retail experience for the visually impaired in a tie up with MORE Retail and Mithra Jyoti, an NGO dedicated to empowering the visually impaired community.
“Britannia A-Eye turns a smartphone into an intelligent shopping assistant, allowing users to scan their surroundings through their smartphone cameras. The AI reads the environment, providing voice-based responses to guide shoppers through store aisles which are customised to each retail store,” the company said.
Also the solution identifies products, and access details such as pricing, ingredients, nutrition information and expiry dates and currently this solution is enabled for Britannia products. This solution removes barriers to information, omitting the dependency on external assistance, it said.
This first-of-its-kind initiative uses the latest multimodal AI capabilities of Google Cloud to enable seamless navigation, real-time product identification, and instant access to key product information, empowering consumers to shop independently, it added.
Siddharth Gupta, General Manager – Marketing, Britannia Industries, said, “Britannia A-Eye is a testament to how innovation can revolutionise inclusivity in retail. This initiative is not just about leveraging cutting-edge technology—it’s about fostering equity and independence for all consumers. We are proud to be at the forefront of this transformation and look forward to shaping the future of inclusive retail.”
Daniel Hulme, Chief AI Officer, WPP “Our partnership with Google is about pushing the boundaries of AI-driven innovation. With Britannia A-Eye, we’re not just creating technology—we’re redefining inclusivity in retail, proving that AI can be a force for good, transforming lives and empowering communities.”
Published – April 05, 2025 08:36 pm IST
