By adopting a targeted marketing strategy, EaseMyTrip and KTO will collaborate to raise awareness, enhance accessibility, and create smooth travel experiences for Indian tourists visiting Korea.
“Korea offers a rich mix of history, vibrant urban life, and stunning landscapes, making it an appealing destination for Indian travelers. Our collaboration with KTO will allow us to provide exclusive travel options for Indian tourists while ensuring a seamless booking process and tailored itineraries,” said Rikant Pittie, CEO and Co-Founder of EaseMyTrip.
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KTO Regional Director for India & SAARC Countries, Myong Kil Yun, highlighted India’s importance as a rapidly growing outbound travel market, stating, “Korea has significant potential to become a preferred international destination. Through our partnership with EaseMyTrip, we aim to introduce Indian tourists to Korea’s unique combination of tradition and modernity, making it an exciting and accessible travel choice.”
Under the partnership, EaseMyTrip will create a dedicated microsite on its platform focused on Korea, featuring customised travel itineraries, must-see attractions, and essential travel tips for Indian travelers.
Additionally, EaseMyTrip will produce destination-specific blogs, videos, and social media campaigns to highlight Korea’s cultural heritage, modern cityscapes, and natural beauty. Both organisations will also roll out co-funded marketing campaigns to ensure wide-reaching visibility and increased engagement in the Indian travel market.
(Edited by : Jerome Anthony)
