Her success is not just a testament to business acumen but also a story of resilience, challenging societal norms, and breaking barriers in a male-dominated industry.
From philanthropy to pioneering wellness in India
Vandana Luthra’s inspiration came from her mother, who led an Ayurvedic charitable organisation called Amar Jyoti. The organisation worked to uplift the underprivileged, and Vandana grew up witnessing its profound impact. While she shared her mother’s desire to make a difference, her path took a different route—addressing India’s limited awareness of nutrition, wellness, and cosmetology.
Determined to build expertise in these fields, she pursued studies in nutrition and cosmetology in Germany before returning to India with a clear vision for the wellness industry.
The birth of VLCC
In 1989, Vandana invested ₹20,000 to launch Vandana Luthra Curls and Curves (VLCC) in Safdarjung Enclave, New Delhi. At a time when wellness businesses primarily focused on superficial beauty treatments, she introduced a science-backed approach.
VLCC emphasised clinical weight management programmes based on diet and exercise, making it a pioneer in evidence-based wellness solutions in India.
Battling doubts and breaking barriers
Starting a business as a woman in the 1990s came with challenges. Skepticism surrounded the viability of a wellness and weight management business, especially one led by a woman. Even medical professionals were initially reluctant to collaborate with her.
Despite this, Vandana remained committed to her vision. Her husband offered financial support, but she was determined to build her business independently. She took out a bank loan to book space for her first outlet, which quickly gained traction. Within a month, her services were attracting a steady stream of customers, including celebrities from the area.
She attributed her success to a scientific approach, working with doctors from day one. Her focus was clear—VLCC would be a clinical brand, not just another beauty business.
A turning point came in 2005 when VLCC was chosen to give the lead character in the hit television show Jassi Jaisi Koi Nahin a complete makeover. The transformation not only boosted VLCC’s visibility but also cemented its reputation in the wellness industry.
Expansion and international growth
By 2009, VLCC had secured ₹14.4 crores in funding from Shine, raising its valuation to ₹125 crores. The company’s growth accelerated, and by 2010, it had expanded to 100 centres across India. It also launched training programmes to empower women to become beauty entrepreneurs.
Vandana’s vision extended beyond India. VLCC expanded into international markets, establishing a presence in the Middle East, Southeast Asia, and Africa.
VLCC: A ₹4,500 crore wellness powerhouse
By 2023, VLCC had grown into a global brand with 311 centres and 100 training institutes across 144 cities. Its acquisition by Carlyle Group for ₹2,500 crores underscored its success, while its valuation stood at ₹4,500 crores. The company reported a gross annual revenue of ₹986.8 crores and continues to train 10,000 women annually, with women making up 70% of its workforce.
Vandana Luthra has become a symbol of empowerment and achievement, inspiring countless entrepreneurs—especially women.
Recognition and awards
Vandana’s contributions to the wellness industry have earned her numerous accolades, including:
– Padma Shri (2013) – for her contributions to trade and industry
– Enterprise Asia’s Women Entrepreneur of the Year (2010)
– Forbes Asia’s 50 Power Businesswomen (2016)
– Fortune India’s 50 Most Powerful Women (2011-2017)
– Forbes’ Top Indian Leaders in the Arab World (2018)
Between 2015 and 2019, VLCC was recognised as one of India’s most trusted wellness brands. The company now operates in 326 locations across 153 cities in 13 countries, including South Asia, Southeast Asia, the GCC region, and East Africa.
A legacy of wellness and empowerment
VLCC’s impact extends beyond borders. Reports suggest that 40% of its top clients come from international centres. Vandana continues to travel globally, understanding evolving wellness needs and expanding her brand’s reach.
With International Women’s Day approaching, her journey stands as a powerful reminder of what determination, vision, and perseverance can achieve—particularly for women shaping industries and leading change.
