Reliance Consumer Products Ltd(RCPL), the FMCG arm of Reliance Industries Ltd., said it has introduced the Indian legacy brand, Campa, in the United Arab Emirates (UAE), making its foray into that region.
Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, the company said it has revived the heritage brand of the 1970s and 1980s. Campa Cola is being launched in the UAE with partner Agthia Group.
Ketan Mody, COO, RCPL, said, “We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers.”
“Campa has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth,” he added.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero.
Published – February 18, 2025 09:47 pm IST
