Founded by Dheeraj Gupta, Jumboking’s strategy of focusing on fewer, deeper markets is proving to be successful for the brand. Gupta emphasised the potential of urban markets, citing Mumbai, where the company sees the potential for 250 outlets, and in Delhi, where it anticipates up to 300 stores. “We are focused on growing an inch wide and a mile deep in each market as part of our expansion strategy,” Gupta explained.
Currently, Jumboking operates in five cities: Mumbai, Delhi, Hyderabad, Bangalore, and Pune, with plans to expand from 5 to 12 cities by 2025. Gupta added, “These cities alone have a potential of 700-800 stores for us. In 2025, we plan to add 12-24 new stores in these cities, with the ultimate goal of dominating the burger category where we operate.”
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Jumboking’s strategic expansion plans come as the company continues to invest in recruiting a skilled team, strengthening its internal systems, and enhancing operational efficiencies. This robust foundation positions the brand for significant growth. “We are now ready to enter a total of 12 cities in December 2025, in addition to the existing ones, including major cities like Chennai, Ahmedabad, and Indore,” Gupta said.
The company’s approach is focused on achieving scale in fewer cities rather than spreading itself thin across many. Gupta believes that reaching the 1,000-store mark in 12 cities will provide greater economies of scale, particularly in terms of supply chain and marketing, which are crucial for success in the quick-service restaurant (QSR) business.
Jumboking’s franchise network is a key pillar of its expansion strategy. The brand is focusing on high-footfall transit hubs by partnering with local entrepreneurs and has recently introduced a new store model featuring minimal seating, catering to evolving customer preferences. This new model is expected to significantly boost expansion potential.
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Meanwhil, Gupta said in a press note that the company is eyeing markets in Dubai and Southeast Asia by Q4 2025. Gupta confirmed that the brand has received inquiries from these regions, particularly from metro travellers who share similar needs as their Indian counterparts. “We believe we can offer substantial value in these new markets,” Gupta said.
(Edited by : Jerome Anthony)
