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| Scheme Name | 1-Year Return | Invest Now | Fund Category | Expense Ratio |
|---|---|---|---|---|
| Axis Nifty 50 Index Fund | +32.80% | Invest Now | Equity: Large Cap | 0.12% |
| Axis Nifty 100 Index Fund | +38.59% | Invest Now | Equity: Large Cap | 0.21% |
| Axis Nifty Next 50 Index Fund | +71.83% | Invest Now | Equity: Large Cap | 0.25% |
| Axis Nifty 500 Index Fund | — | Invest Now | Equity: Flexi Cap | 0.10% |
| Axis Nifty Midcap 50 Index Fund | +46.03% | Invest Now | Equity: Mid Cap | 0.28% |
How restaurants select credit card partners
The decision to partner with a credit card provider is influenced by several factors.
“The primary consideration is the customer base of the card provider. For example, American Express has 122 million users, offering significant exposure to high-value customers,” says Manish Sharma, Co-Founder of Karigari.
Commission fees also play a crucial role, with restaurants typically paying 1.5-2% per transaction.
Additionally, targeted marketing opportunities provided by the card issuer help restaurants attract and retain customers. Rewards and benefits, such as cashback and discounts, further sweeten the deal for both the restaurant and diners.
“The terms of the partnership, including its duration, exclusivity, and conditions for termination, are carefully reviewed to ensure long-term business alignment,” Sharma adds.
Most effective dining offers for customer retention
Restaurants use a mix of offers to attract and retain customers.
“Percentage discounts, such as 20% off, are among the most effective in driving sales,” says Sharma.
Loyalty rewards encourage repeat visits, while Buy One Get One Free (BOGO) deals not only increase sales but also provide valuable customer data.
Limited-time offers create urgency, boosting immediate footfall, while cashback and loyalty points add extra value, encouraging future spending.
Festive and seasonal offers drive sales
Festivals and seasonal promotions significantly benefit both restaurants and diners. “Sales can rise by 15-20% during holidays,” notes Sharma.
These offers also attract new customers, with 40% of diners willing to try new restaurants during festive periods.
Additionally, 60% of diners return to restaurants offering seasonal discounts.
“Festivals create memorable dining experiences, which is why 80% of people associate holidays with food,” he adds.
Instant discounts vs cashback and loyalty points
When it comes to customer preferences, instant discounts are the clear winner.
“Around 75% of customers prefer immediate price reductions over cashback or loyalty points,” says Sharma.
Cashback is favored by only 15%, while 10% opt for loyalty points.
The immediate benefit of a discount makes it the most attractive option for diners.
The rise of dining apps and changing trends
Dining apps like Zomato Gold and Swiggy Dineout have transformed how restaurants offer deals.
“Previously, restaurants relied on in-house promotions, but now 70% of them provide deals through dining apps,” says Sharma.
Partnering with these platforms has led to a 40% increase in sales.
Additionally, 60% of diners discover new restaurants via these apps.
Credit cards with dining benefits
For consumers, credit cards with dining perks provide additional value.
Cards like the SBI Card PRIME and HDFC Bank Diners Club Privilege offer reward points and discounts at restaurants.
Similarly, the Axis Bank My Zone Credit Card offers discounts on food delivery and restaurant dining, while the SBI SimplyCLICK Credit Card provides bonus points for dining through specific apps.
Here are other credit cards that offer dining benefits
EazyDiner IndusInd Bank Credit Card (Annual Fee: ₹1,999)
- Complimentary 12-month EazyDiner Prime membership worth ₹2,495.
- Up to 50% off at select restaurants and bars, and 3x EazyPoints on spends via EazyDiner Prime.
- Additional 25% off up to ₹1,000 at partner restaurants through PayEazy on the EazyDiner App.
- 2,000 EazyPoints and a Postcard Hotel stay voucher worth ₹5,000 as a welcome bonus.
Swiggy HDFC Bank Credit Card (Annual Fee: ₹500)
- Complimentary three-month Swiggy One membership worth ₹1,199.
- 10% cashback on Swiggy food orders, Instamart, Dineout, and Genie (up to ₹1,500 per month).
- 5% cashback on all online spends (up to ₹1,500 per month).
- Annual fee waiver on annual spends of ₹2 lakh or more.
