Entero Healthcare Solutions Ltd., a healthcare product distribution platform to help retail chemists compete with new age pharma retailers and quick commerce firms, has announced the introduction of ‘HealthEdge’ programme in India eyeing to boost their revenue.
Towards this, the company said it has acquired the tech-driven Aayu Chemist app and Medcords platform from Medcords Healthcare Solutions.
“This strategic move would accelerate the digital transformation of retail chemists, equipping them with cutting-edge tools to enhance business efficiency, profitability, customer engagement and better purchase experience,” the company said in a statement.
Prabhat Agrawal, MD & CEO of Entero Healthcare, said, “The HealthEdge programme aligns perfectly with our vision to be a growth catalyst for retail chemists. Through this digital enablement, we will empower chemists to stay ahead of the curve, ensuring their businesses are resilient and primed for significant growth.”
Shreyans, Co-Founder, Aayu Chemist by MedCords, in a statement said, “Quick commerce, with its focus on rapid delivery of everyday essentials, is impacting kirana and chemist shops in India by attracting customers seeking convenience, leading to a shift in consumer spending and potentially impacting the livelihoods of small business owners.”
“Our journey with MedCords has always centred around empowering retail chemists, the backbone of India’s healthcare system. Partnering with Entero amplifies this mission, bringing our technology and expertise to a broader network, ensuring lakhs of chemists benefit from future-ready solutions,” he said.
Published – March 20, 2025 09:19 pm IST
