For nearly two decades, Mob Scene has crafted award-winning marketing campaigns for Hollywood’s most iconic films and series, including Avatar, Dune, Barbie, Jurassic World, The Last of Us, Puss in Boots, The Marvelous Mrs. Maisel, and A Complete Unknown. The agency has also played a key role in defining the marketing strategy for major franchises such as Fast & Furious, Stranger Things, Kung Fu Panda, and Minions, cementing its reputation as a go-to creative partner in the industry.
Strengthening global footprint
The acquisition bolsters Connekkt Media’s position as a major global player, expanding its reach across key markets. The company already operates offices in Los Angeles, Mumbai, Dubai, and Delhi NCR. The deal was managed by Greg Bedrosian and Mohit Pareek of Drake Star on behalf of Mob Scene.
Leadership and vision
Mob Scene’s co-founder and CEO, Tom Grane, expressed enthusiasm for the partnership, stating:
“Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.”
A strategic move into the US market
Varun Mathur, co-founder of Connekkt Media, underscored the strategic significance of the acquisition, noting:
“Mob Scene is the gold standard in Hollywood film marketing, and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across the UK, Europe, Middle East, India, and the rest of Asia. As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry-leading creative marketing capability and our class-leading technology, we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies, and formats.”
The deal signals Connekkt Media’s ambition to become a dominant force in entertainment marketing, leveraging Mob Scene’s creative expertise alongside its own technology-driven approach.
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