Speaking at the inauguration, the CM expressed his support for the project and said, “Common people can purchase Campa’s products at a very affordable price. That is one of the big advantages with Campa Cola. While they are giving at an affordable price, they are not compromising with the quality, which is at par with other global standards. I believe that this brand will grow from strength to strength and will have an opportunity to expand more.”
“I wish all the best to Reliance Consumer Products Limited, as well as Jericho. Let this journey be a very successful one and create a lot of job opportunities for the people of Assam. And let this journey also reflect that an Indian brand can compete with a global brand,” Sarma added.
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Ketan Mody, COO of Reliance Consumer Products, highlighted the strategic importance of the new plant, saying, “Today marks a significant milestone as we inaugurate the Guwahati plant in partnership with Jericho. Our operations here will generate new employment opportunities, directly contributing to local economic growth.”
“This expansion is a key step in our strategy of reviving India’s heritage brands while fostering sustainable development for the region. The project utilises state-of-the-art manufacturing technology, including two advanced bottling lines — a 600 bottles per minute line and a 583 bottles per minute water production line, ensuring high efficiency and innovation in production,” he explained.
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Ashis Agarwal, Founder of Jericho Foods and Beverages LLP, also spoke at the launch and said, “The launch of this world-class Campa bottling plant in Guwahati is a proud milestone for Jericho Foods as a first-generation food and beverage business from Assam. We are committed to establishing Assam as a premier manufacturing destination, crafting superior products that enrich lives. This expansion reinforces our dedication to excellence, innovation, and the future of food and beverage manufacturing in the region.”
The new plant will produce a wide range of RCPL’s beverages, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands. Initially serving consumers across Assam, Northeast India, and North Bengal, the facility has the capacity to cater to additional markets as demand grows.
With a varied SKU mix, the plant ensures a diverse selection of beverages and pack sizes to meet different consumer preferences. The expansion highlights Reliance’s commitment to delivering high-quality beverages to Indian consumers and reinforces its strong foothold in the Northeast, showcasing the company’s vision of utilising local production capabilities to produce world-class products.
