Bollywood superstars Hrithik Roshan and Salman Khan have come together for a brand new cola campaign, but interestingly, they never shared the set while filming it. The film, directed by Ali Abbas Zafar, had to be shot separately due to both actors’ packed schedules. This would be the first time both of them would be seen together on the screen, but their equation goes back to the times when Salman was working on Karan Arjun and Hrithik was an assistant director on the film. In fact Salman was also helpful in Hrithik getting his dream body for Kaho Naa Pyaar Hai.
Hrithik is currently filming War 2, the highly anticipated sequel in YRF’s spy universe, while Salman has been busy with Sikandar, an action-packed film directed by AR Murugadoss. With both stars committed to their respective projects, finding common dates for the ad shoot became an impossible task.
According to industry insiders, the brand was keen on featuring Hrithik and Salman together, but coordinating their schedules proved to be a major challenge. Since neither could adjust their timelines, shooting separately was the only viable option.
Director Ali Abbas Zafar, who has worked with Salman in films like Tiger Zinda Hai and Bharat, ensured a seamless blend of their individual sequences. Through clever editing and VFX, the final ad gives the illusion that Hrithik and Salman were present together.
Salman’s Sikandar which also stars Rashmika Mandanna is slated for Eid release on 30th March, while Hrithik’s War 2 is going to release during the Independence Day weekend. The exhibition industry is extremely excited about War 2 as it bring NTR Jr to Bollywood and with this one move the film will be able to capture the south market which has been a major challenge for Hindi films. One has seen films like Pushpa 2- The Rule, Kalki 2898 AD, Salaar: Part 1- Ceasefire, Baahubali series and KGF franchise have done extremely well in Hindi belt but no Hindi films barring Shah Rukh Khan’s Jawan and Ranbir Kapoor’s Animal in recent times have done anything of major impact in southern languages markets.
