Also Read | Qualcomm promises to make AI PCs affordable in India with Snapdragon X platform
With these two brands, aims to create a strong, purpose-built portfolio that strengthens its position in both consumer and industrial segments, said Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm Technologies.
Acko integrates AI into creative workflows
Ashish Mishra, Chief Marketing Officer of Acko, one of India’s most innovative and disruptive digital-first insurance companies, spoke with Storyboard18 about how Acko is integrating artificial intelligence (AI) into its creative workflows. The company has also recently unveiled an AI-generated out-of-home (OOH) campaign.
Apart from this, Acko has consistently introduced fresh and engaging campaigns, from memorable celebrity partnerships to highly creative digital content series like ‘What’s the Catch’ featuring R. Madhavan. Whether leveraging iconic movie pairings like Munnabhai and Circuit or the star-studded Saif-Sara campaign, Ashish and his team have mastered the art of crafting campaigns that resonate with diverse audiences while simplifying the often complex world of insurance.
HMD and FC Barcelona launch new devices
Human Mobile Devices (HMD) and FC Barcelona have teamed up to launch two new devices – the HMD Barça 3210 and HMD Barça Fusion. These phones prioritize real-life experiences over screen time, with no social media access, encouraging users to focus on the present moment.
Also Read | MWC 2025: HMD unveils earphones with a case you can use as a wireless charger
Additionally, HMD has launched its HMD Fusion X1, a smartphone designed specifically for teenagers. Developed in partnership with Xplora, the device gives parents full control over their teens’ smartphone experience. Ravi Kumar, Vice President of India & APAC at HMD Global, and Jean-Francois Baril, Founder & CEO of HMD Global, shared insights with Storyboard18 about their strategy for the Indian market.
For the entire show, watch the accompanying video
