The announcement comes at a crucial time, with a recent IDC study revealing that 75% of Indian enterprises face implementation delays, resulting in substantial financial losses.
“The whole implementation delay happens because the requirements keep changing as the implementation grows, the integration challenges keep growing,” Vembu stated in an interview to CNBC-TV18. “So, we said, let’s give a composable architecture where you can mix and match the domain-specific platforms with the point products, wherever you need out-of-the-box functionality. Also, we power the platform with low-code tools. So that will help in speeding up the implementation, because you don’t have to write code, you don’t have to do the UAT, you do it in a drag-and-drop editor, so it makes the implementation faster. And the change management is also faster.”
Vembu emphasised that this approach, built on Zoho’s existing low-code-native platform, will be bundled within their domain-specific app platforms, ensuring no additional cost for customers. The primary benefit, he highlighted, will be a “lower cost in terms of implementation,” with faster change management and reduced reliance on extensive development teams.
Zoho is also strategically shifting its focus towards vertical markets, with a particular emphasis on the BFSI and healthcare sectors. “So far, we have been offering horizontal platforms. So, we are now doubling our investment on vertical markets,” Vembu explained. “Healthcare, BFSI, these are all going to be the verticals where we are going to focus.”
Vembu highlighted that India has emerged as Zoho’s fastest-growing market, with large enterprises contributing over 50% of the revenue. Building on this success, Zoho is now eyeing the Middle East and Latin America (LATAM) markets for its next phase of growth.
“Middle East is another fast-growing market. LATAM, we are seeing growth,” Vembu said. “This mid-size and larger is the new focus area where we are starting from India, now moving towards Middle East, APAC, LATAM, and then to the US market.”
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(Edited by : Ajay Vaishnav)
